THE PILATES WAREHOUSE
The Pilates Warehouse is a privately owned studio in St. Petersburg, Florida that offers a unique Pilates experience through personalized Private Pilates sessions and group Pilates in the Park. I worked closely with the owner to develop a visual identity that would embody the brand's fun and focused approach.
Through the new brand identity, the Pilates Warehouse has seen increased interest and positive feedback from potential clients. The flower icon and bold color palette have helped the brand stand out in a competitive market, while the personalized Pilates sessions and unique group classes have attracted clients seeking a more tailored experience.
PHOTOGRAPHY BY: ALLY RAE
2023
BRANDING
LOGO DESIGN
WEBSITE DESIGN
The new logo design incorporates a flower icon that symbolizes the six principles of Pilates, as well as the fun aspect of the brand. The chosen Cotta font reflects the graceful yet structured aesthetic of Pilates. The color palette, chosen through market research and analysis of competitors, stands out from the rest while solidifying the brand's message.
REJECTED ITERATIONS
